PSYforte Club
Maxim Perevezentsev (Перевезенцев Максим) - Aydon Russia Director, Russian market entry expert
I am specializing in the field of international trade, start-ups of international projects of foreign companies in Russia.
1. International project management and strategy of activity in Russian market development (1998-2012). More than 50 projects for Russian market entry of foreign companies (please see link http://www.ukinrussia.com/about-us/our-partners/maxim-perevezentsev)
2. Start-up of new business in Russia: milk processing factory (2010-2011). Working as business consultant I was involved to full cycle of milk processing factory launch (PTP Novoe,www.spodvorie.ru):
2.1. Business and investment plans creation.
2.2. Interaction with banks for credit receipt.
2.3. Milk processing factory launch (in Pereslavl-Zalesskiy, productivity 50t of milk per 1 day, trade mark: Selskoe Podvorie).
2.4. Development and launch of the following: assortment, prices, positioning, contracts, team creation.
2.5. Responsibility for marketing, sales and logistic departments’ creation.
2.6. Selection and negotiations with strategic clients.
3. Business process optimization in 2008 (samples of projects I was involved):
- as Project Director in Business Optimization Department of Eldorado company (largest Russian household appliances and electronics retailer with turnover in 2007 in 6,4 bln. USD): merge of hundreds companies of Eldorado Holding into one legal entity to prepare for IPO or selling to strategic investor (finally it was PPF Fund, please see link with official results of project I was involved http://rt.com/business/news/czech-ppf-eldorado-acquisition-123/; http://www.ppfgroup.nl/en/ppf-group-portfolio/consumer-electronics-retailing/eldorado.html).
- as Project Director in Business Optimization Department of Eldorado company: merge of 383 digital stores (selling of mobile phones and accessories) of Eldorado Digital Stores into one legal entity to prepare for selling to strategic buyer (finally it was MTS – main Russian telecommunication company, please see link with official results of project I was involved http://www.mtsgsm.com/news/2009-04-01-27362).
4. Business plans and investment proposals development: for cow farm, pig farm and milk processing factory as business consultant (for PTP Novoe in 2009-2011); Head of Project office in Komus company (2010) – office supplies with turnover 1 bln. USD (administration of 70 most important investments projects of company; Project Management Rules development); many business plans and economic calculation tables I did within 12 years under request of Clients (in different fields: curtains, auto service, trainings, garment etc).
5. Government tenders receipt and fulfillment (2007-2008, 2012-2013) for Government of Wales (together with HQ of Aydon Consultants in UK, http://www.ukinrussia.com/our-projects/wales), Chamber of Commerce and Industry of Terrassa (as business consultant, http://www.ukinrussia.com/our-projects/terrassa), Rritje Albania with support of USAID (Albanian garment industry companies promotion to the Russian market as business consultant, http://www.ukinrussia.com/our-projects/rritje-albania, http://www.rritjealbania.com/index.php?option=com_k2&view=item&layout=item&id=204&Itemid=248&lang=en), Egyptian Exporters Association (together with HQ of Aydon Consultants in UK).
6. Branding and advertising projects. Working as Project Manager for BBDO Moscow (OmniCom) and G2 (WPP), participation and management of whole-Russia programs for large companies as Vympelcom (telecom), BAT, Mars, Gillette etc; fulfillment branding projects according requests from many other Clients (as business consultant).
7. Recommendations. If you need recommendations about my activity – I will be glad to send you contacts of companies/ government organizations from Russia, UK, Spain, Qatar, Egypt, Israel, France, Albania etc.
Some of finished projects:
Below you will find some references of projects that were done by Maxim Perevezentsev for French companies (in frameworks of cooperation with French consulting company FREX (2000-2002)
Aim of projects: Entering to Russian market and doing business in Russia
Services: marketing research of Russian market; creation of potential distributors' net in Russia; strategy of business development in Russia creation; business consulting; organizing of visit in Russia for meetings with potential distributors; afterprojects support (representing of companies in Russia and selling of their goods).
Results: 85% of projects were successful (selection of one or some distributors and selling of goods, opening representation offices in Moscow). Other 15% of clients received only information they need (main aim of project) or should change conditions of cooperation and prices (according with activity of their competitors in Russia).
Client: Maxime Patin
Type of business: manufacturer of fabrics for lingerie
Web-site: http://www.maximepatin.fr/
Additional information: In this family-owned company, founded in 1947.
Type of project: Marketing reasearch of Russian market of fabrics for lingerie, selection of potential distributors and large Russian manufacturers, preparation of strategy of doing business in Russian market, visit of Export Director to Russia for meetings with Top Management of selected Russian companies (organization, translation and consultation within business trip to Russia, after-project information support)
Client: SAM Tools company
Type of business: Different tools
Web-site: http://www.sam-outillage.fr/
Type of project: Marketing reasearch of Russian market of tools, selection of potential distributors, preparation of strategy of doing business in Russian market, visit of Export Director to Russia for meetings with Top Management of selected Russian companies (organization, translation and consultation within business trip to Russia, after-project information support)
Client: Brunel
Type of business: Household chemical goods
Web-site: http://www.brunel-fr.com/
Type of project: Marketing reasearch of Russian market of household chemical goods (choosed exclusive distributor), selection of potential distributors, preparation of strategy of doing business in Russian market, visit of Export Director to Russia for meetings with Top Management of selected Russian companies (organization, translation and consultation within business trip to Russia, after-project information support)
Client: Dubus
Type of business: Equipment (wood-, metall-, PVC processing equipment)
Web-site: http://www.dubus-fr.com/
Type of project: Marketing reasearch of Russian market of equipment (wood-, metall-, PVC processing equipment), selection of potential distributors and clients (large Russian manufacturers), preparation of strategy of doing business in Russian market, visit of Export Director to Russia for meetings with Top Management of selected Russian companies (organization, translation and consultation within business trip to Russia, after-project information support)
Client: Blanchon
Type of business: Lacquers for wooden floors
Web-site: http://www.blanchon.com/en/index.html
Additional information: Established in 1832.
Type of project: Marketing reasearch of Russian market of lacquers for wooden floors, selection of potential distributors and large Russian manufacturers of parquet, wooden houses etc, preparation of strategy of doing business in Russian market, 2 visits of Export Director to Russia for meetings with Top Management of selected Russian companies (organization, translation and consultation within business trip to Russia, after-project information support)
Client: Hoyez
Type of business: Partitions for home and office
Web-site: http://www.hoyez.com/
Web-site (Russia): http://www.hoyez.ru/
Type of project: Marketing reasearch of Russian market of partitions for home and office, selection of potential distributors, preparation of strategy of doing business in Russian market, visit of Export Director to Russia for meetings with Top Management of selected Russian companies (organization, translation and consultation within business trip to Russia, after-project information support)
Client: Jacques Parisot Company
Type of business: Furniture
Web-site: http://www.parisot.com/
Additional information: Established in 1936.
Type of project: Marketing reasearch of Russian market of furniture, selection of potential distributors, preparation of strategy of doing business in Russian market
Теги: ФотоТерапия, Терапевтическая фотография, Фото-Арт-Терапия, ВидеоТерапия, обучение ФотоТерапии, обучение Терапевтической Фотографии, обучение ВидеоТерапии, ZMET, Judy Weiser, Ольга Перевезенцева, Olga Perevezentseva, психология фотографии, психология восприятия, психология рекламы, www.psyforte.ru, family-building, PSYsurvival, PSYrole, Яркие события, психологическая поддержка бизнеса, Максим Перевезенцев, Maxim Perevezentsev, психологическое образование в Италии, сертификат по ФотоТерапии, ПСИфорте, PSYforte, Форум по ФотоТерапии и Видеотерапии
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